Who we are?
For 29 years, we have worked on mastering the art of specialties distribution and trading at all junctures of the supply chain spectrum.
Accordingly and in order to establish ourselves in a highly competitive market place and serve our customers in the best way possible, we have over the years worked on expanding our service offering beyond the logistics centric distributor role to include a full solution offering.
Our dedicated team work closely with our principles to offer clients the know-how needed to develop new products, achieve lean manufacturing techniques, cut costs, establish favorable delivery channels, while offering superior after-sale service, and constantly providing innovative techniques of doing business.
All what is mentioned has been possible due to our ability to expand our business operations to include numerous industry sectors from food ingredients, to adhesives, to pharmaceuticals, to cosmetic, to home care, to coatings etc., and our ability to nurture our employees in a way where they understand that at Target, we require an Omni channel type of cooperation that serves an ultimate common goal for our customer, suppliers, and ourselves.
We Target Chemicals, being the exclusive distributors and representatives of numerous reputable providers of chemical raw materials and specialty ingredients, are guided by relentless focus on three key imperatives: Firstly, boosting mutual business development by meeting our customers’ demands to their full satisfaction; Secondly, building long-term customer-supplier relationships based on consistent high quality service delivery driven by our highly motivated team; and thirdly, nurturing a culture of innovation and latest-technology application that contribute to the advancement of our people, stakeholders and community.
To become the distribution partner of choice, establishing and overseeing the chemicals and specialty ingredients supply and sales management between reputable multinationals and Middle East and Gulf customers looking for integrity, innovation and superior customer service.
Innovation Focus
The company’s approach to portfolio management is particularly sophisticated: “Our portfolio changes a lot as soon as a product becomes commoditized we usually have the next one in the pipeline and more importantly we even encourage cannibalization in order to stay ahead of competition.”
Future Strategic Direction
Target Chemicals is pursuing a multi-faceted growth strategy for 2025 and beyond:
Technology Enhancement
Market Expansion
Competitive Strategy
Organizational Structure
Target Chemicals operates under a family board structure with clear organizational hierarchy:
Three main operational divisions:
The product groups are organized by market segment, with dedicated Business Development Managers for each major business unit.
Core Values Framework
Target Chemicals has developed a comprehensive values system centered on six interconnected principles:
As their presentation states: “To be truly Professional one must first be able to assume leadership. To assume leadership, one must have a strong code of ethics, which can only be sustained if one learns to continually challenge and improve oneself.”
Philosophical Foundation
Throughout their operations, Target Chemicals draws inspiration from management philosophy, frequently citing Peter Drucker:
“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”
“Employees maybe our greatest liability, but people are our greatest opportunity… increasingly, the success – indeed, the survival – of every business will depend on the performance of its knowledgeable workforce.”
“The first responsibility of business is to make enough profit to cover the costs for the future. If this social responsibility is not met, no other social responsibility can be met.”
Looking Forward
Target Chemicals positions itself as a forward-thinking organization committed to sustainable growth and innovation. Their comprehensive approach combines technical expertise, strategic partnerships, operational excellence, and strong values to navigate an increasingly competitive marketplace while maintaining their position as a leading specialty chemical distributor in the Levant region.
The company’s commitment to excellence, encapsulated in their motto “Commitment to Excellence,” reflects their dedication to continuous improvement and their vision of being recognized as the leading partner for chemical raw materials and distribution services in their region.