About Us

Target Chemicals stands as one of the leading specialty chemical distributors in the Levant region, pioneering the specialty chemicals distribution model since the late 1990s. Founded in 1990 and headquartered in Amman, Jordan, the company has established itself as a trusted partner for chemical raw materials across eight diverse business units, serving markets in Jordan, Lebanon, West Bank, Iraq, and with export volumes to Saudi Arabia.

Company Heritage and Market Position

Target Chemicals was established in 1990 as a specialized trading company, but it was during the late nineties that the company made its defining strategic shift. As stated in their company profile: “During the late nineties the company focused its efforts on the distribution of specialty chemicals, thus establishing itself as one of the first companies to adopt this new business segment model.”

This early adoption provided significant competitive advantages, as the company notes: “This early adoption has enabled us to create strong partnerships with some of the leading multinational companies in our field, which further cemented our position as a market leader and allowed us to achieve an accelerated rate of growth.”

The company currently employs “a dedicated team of pharmacists, engineers and chemists with more than 30 years of experience in the field,” reflecting their commitment to technical expertise and professional excellence.

Geographic Presence and Operations

Target Chemicals maintains a strategic presence across the Levant region with multiple operational facilities

Vision Statement

"To be recognized as a leading partner for the provision of chemical raw materials & distribution services"

Primary Revenue Drivers

 (Highest performing segments):

Additional Business Units

Operational Infrastructure

Syria represents a major future growth opportunity once sanctions are officially lifted.

Core Services and Value Proposition

Target Chemicals has developed what they describe as “an added value approach to our business offerings” through deep specialty knowledge. Their comprehensive service portfolio includes:

The company’s technical laboratory services and custom formulation capabilities (approximately 10% of business volume) serve as key business development drivers, enabling them to provide innovative solutions that reduce costs and complexity for clients.

Guiding Principles and Values

Target Chemicals operates according to four foundational principles, each supported by thoughtful philosophical frameworks:

  1. Partnership is Strength

“It is our belief that our partners’ requirements are our first responsibility. Their ensuing needs must be serviced efficiently, promptly and accurately… we make sure that our decisions afford our partners the opportunity to make a fair profit.”

  1. Ours is a People Business

The company emphasizes that “Each one of our employees must be considered their own individual and as such we must respect their dignity and acknowledge their merits.” They commit to providing fair compensation, safe working environments, and equal opportunities for development.

  1. A Pledge to the Community

“Our third responsibility is towards our communities. The impact we exert through the undertakings of our professional tasks should be mindful of our impact on society.”

  1. A Business for the Future

“Our fourth responsibility is towards the business itself. For the business to be successful, the business must make a sound and sustainable profit.”

Competitive Advantages and Strategic Positioning

In an increasingly competitive landscape featuring global players like IMCD, Univar, Brenntag, and Azelis, Target Chemicals leverages several key advantages:

Agility and Responsiveness

Their small, technical team enables faster cross-collaboration, trend identification, and rapid market response compared to larger, more bureaucratic competitors.

Service
Excellence

Superior service model that larger multinational distributors often struggle to match due to their scale and complexity.

Technical
Expertise

Evolving laboratory capabilities that provide real value-added services for customers through custom formulation and technical support.

Family Company Flexibility

As a family-run business, Target Chemicals can “easily invest and sacrifice short term profit for long term gain,” providing strategic flexibility that public companies constrained by quarterly earnings pressure cannot match.

Strategic Partnerships

Target Chemicals maintains exclusive partnerships with leading global chemical companies, including:

FiberStar, Alteq, Synthomer, Emsland Group, BYK, Novonesis, Fragrance Oils, Jungbunzlauer, MEGGLE, Tate & Lyle, Nouryon, Aromsa, Dr. Suwelack Coffee, Henkel, InterFiber, Gelnex, Gelymar, Kalsec, and Dow

 

These partnerships span both regional Levant-wide arrangements and country-specific agreements, providing the company with a diverse and robust supplier portfolio.