Home Care & Institutional Cleaning

Home Care & Institutional Cleaning

surfactants, enzymes, chelating agents, and antifoams. Low-temperature wash, performance, and sustainability.

Market Overview

Our Home Care unit supports manufacturers of laundry detergents, dish soaps, surface cleaners, disinfectants, and institutional cleaning products. We supply chelating agents, surfactants, polymers, biocides, bleaching agents, silicone antifoams, and enzymes — the functional backbone of every effective cleaning formulation.

The home care market is responding to three converging pressures: consumer demand for sustainability and natural positioning, cost pressure from volatile raw material markets, and regulatory mandates around water quality and biodegradability. Our portfolio is designed to address all three — delivering high-performance cleaning while supporting sustainability claims and managing formulation costs.

Application Area

Laundry Detergents

Dish Soaps & Hard Surface Cleaners

Disinfectant & Antimicrobial Products

Bleaching Systems

Enzyme Solutions for Cleaning

Novonesis (formerly Novozymes) is the global leader in laundry and dish care enzymes. As part of our Consumer & Ingredients cluster, we supply these proven enzyme solutions:

  • Lipex® — lipase that removes greasy, oily stains (cooking oil, body oils, butter) even at low wash temperatures
  • Savinase® — protease that breaks down protein-based stains (blood, grass, egg, milk) — one of the most widely used laundry proteases globally
  • Amplify Prime™ — amylase that removes starchy stains (rice, pasta, potato, chocolate) and boosts overall detergent performance
  • Mannanases and cellulases — for complete stain removal coverage in premium formulations

These enzymes enable detergent manufacturers to formulate high-performance products that work effectively at 20–40°C wash temperatures, reducing energy consumption and supporting sustainability claims.

Surfactants & Cleaning Agents

Nouryon is our core supplier for home care surfactants and related ingredients:

  • Berol® non-ionic surfactants — versatile, biodegradable surfactants for laundry and hard surface cleaning
  • Ethylan™ X4/X6 — low-foaming surfactants optimized for hard surface cleaner formulations
  • AG™ 6206 Natural Surfactant — 100% renewable, RSPO certified, for premium eco-positioned products

EOC Surfactants supplies amphoteric, nonionic, and anionic surfactants specifically optimized for household and personal care products, offering additional portfolio depth for specialized formulations.

Chelating Agents & Water Softeners

Nouryon‘s Dissolvine® chelating agent portfolio is the foundation of modern laundry and dish care formulations:

  • Dissolvine® chelating agents (GLDA-based) — high-activity, sustainable alternatives to phosphates and EDTA that prevent mineral precipitation and boost detergent performance
  • Dissolvine® MAX range — made from 100% renewable carbon, delivering sustainability positioning while maintaining efficacy

These chelating agents are approved for aquatic environments and support water quality regulatory compliance.

Polymers & Anti-Redeposition

  • Alcoguard® hybrid polymers — prevent soil redeposition on fabrics during washing, improving whiteness and color retention
  • Finnfix® LD liquid CMC — carboxymethyl cellulose for anti-redeposition in laundry formulations

Antifoam & Foam Control

From Dow, we supply silicone-based antifoam solutions:

  • Silicone antifoam emulsions for laundry detergent manufacturing
  • Powder antifoams for specific process conditions
  • These enable stable, consistent detergent products without excessive foam during washing

Biocide Preservation & Disinfection

Vink Chemicals supplies biocide preservative and antimicrobial systems:

  • Vinkocide product family (CIT/MIT isothiazolinone and BIT-based systems) for efficacy against bacteria, fungi, and algae
  • Suitable for both laundry detergent preservation and disinfectant formulations
  • Vink serves multiple clusters: Consumer & Ingredients (home care) and related applications

Specialty Solvents

Alteqo supplies glycerol-based specialty solvents that can improve formulation performance and processing in home care products. Alteqo serves both Consumer & Ingredients (home care applications) and Materials & Construction clusters.

Citric Acid & Organic Acids

Jungbunzlauer supplies fermentation-derived organic acids and specialty ingredients:

  • Citric acid — chelating, buffering, and cleaning performance in laundry and hard surface cleaners
  • Lactic acid and xanthan gum — functional ingredients for specialized formulations
  • Jungbunzlauer serves multiple clusters (Food, Personal Care, and Home Care)

Why Work with Target Chemicals?

Authorized distributor for global food ingredient principals

Technical team with formulation and processing expertise

Integrated portfolio spanning enzymes, surfactants, chelating agents, and preservation

Local stock for consistent, just-in-time delivery

Regional coverage: Jordan, Lebanon, West Bank, Iraq, Saudi Arabia

Support for both sustainability positioning and cost management

Ready to discuss your requirements?

Our Consumer & Ingredients team is here to help with product selection, samples, and formulation support.